About
Developing value-creating activities, guided by purpose, and sharing the fruits of
that success.
NOORINOOH shines across four continents: America, Africa, Europe and Asia.
Through four poles of expertise, we pursue a single ambition: develop value-creating activities, turn their success into a lever for positive impact, and share their fruits.
نور
“Noor” (نور) means “light” in Arabic.
It is this light that inspires the house: the one that guides decisions, puts people at the centre, and gives meaning to the creation of value.
We advise, we build, we invest and we help.
But first of all, we make sure that what we undertake creates real, fair and lasting value for the people it concerns.
Because trust is built in the consistency between what we say and what we do.
Because every decision has consequences and deserves to be taken with discernment.
Because the value created finds its full meaning when it is put at the service of others.
After a path through leading engineering and business schools, then nearly twenty years in international groups, the founder chose to build differently. With a simple conviction: put people back at the centre of decisions, put economic activity at the service of others, and contribute, at his scale, to the common good.
NOORINOOH is first and foremost the extension of a vision. That of an entrepreneur who wanted to build a simple and coherent model.
A founding principle at the heart of our model.
01
Secure the longevity of our activities, invest in talent, tools and the means needed for lasting development.
02
Support the initiatives, companies and projects that help build tomorrow's economy.
03
Support concrete actions for people in need. Our purpose, our structural commitment.
